The updated Bulgari Bulgari watch line

BVLGARI×BVLGARI WATCHES: THE POWER OF NOVELTY

The BULGARI BULGARI collection, conceived as a dedication to Bulgari customers, is 45 years old. Watches with a vibrant personality and unique design, which have managed to maintain their popularity for decades and remain on trend, have become part of the brand’s history and at the same time its future. The Bulgari Bulgari collection, embodying the customers’ love for the Roman House, as well as their courage to wear watches with such a striking design, stands at the beginning of a new journey.

BE BRAVE, ALWAYS

Featuring a consistently bold bezel and emblematic design, the BULGARI BULGARI collection retains its iconic aesthetic and unsurpassed style in each new model. The unfathomable aura of the BULGARI BULGARI watch with its bright double logo never ceases to delight and is a genuine call to be yourself.

BVLGARI BVLGARI watches are a unique fusion of unsurpassed Swiss watchmaking and bold Italian style, combining impeccable movement accuracy and ultra-elegant monochrome design. The model combines cultural traditions and modernity, recalling Bvlgari’s Roman roots and embodying the house’s amazing ability to rethink its rich heritage to create creations that neither time nor fashion can control. The incredibly striking monochrome look of the watch perfectly reflects the boundless boldness underlying Bvlgari’s philosophy.

For over 40 years, Bvlgari has been creating innovative models, drawing inspiration from the classics of the past. BVLGARI BVLGARI collection, one of the examples of creative ingenuity and impeccable craftsmanship of the house, became the first watch collection in history in which the logo is the central element of the design. The recognizable double circular engraving, inspired by the curved inscriptions on ancient coins and reminiscent of the Roman heritage of Bvlgari, combines the cultural heritage of the ancient era and the modern era. Anticipating today’s trend towards the widespread use of logos, she has become the true embodiment of a brilliant style.