On the eve of the UEFA EURO 2024 championship, every second counts!
EURO 2024™, the final stage of the European Football Championship, will be held this summer in Germany. On the eve of this great European football festival, Hublot and Kylian Mbappé, brand ambassador, start the countdown together, opening “Every second counts!” The campaign.

Will Kylian Mbappe be the hero of EURO 2024? This is certainly the perfect scenario explored in the new Hublot campaign film “Every Second Counts.” As the last seconds of the match end on the dial of the connected clock of the Hublot Big Bang e Gen3 referee, Kylian Mbappe crosses the field with the ball at his feet, playing with his rivals before scoring the winning goal at the very last moment! A deep dive into the mind of the captain of the French team, focused on the game, beyond time and space.

CASE – SATIN AND POLISHED TITANIUM
STRAP/BRACELET – BLACK AND SKY BLUE RUBBER STRAPS WITH LINING
WATER RESISTANCE – 30 M OR 3 ATM
LIMITED EDITION – 100
Hublot uses titanium extensively due to its exceptional lightness. It has the most advantageous strength-to-weight ratio among metals, which explains its widespread use, for example, in the aviation industry. It is also highly resistant to corrosion and neutral in contact with skin. Hublot uses only the highest Grade 5 titanium, the hardest of all. Due to polishing, this material acquires a slightly bluish metallic sheen.

In 1980, Hublot created a sensation by combining an 18-carat gold case with a rubber bracelet for the first time in watch history, thereby creating a new type of watch. The bold combination of materials was the first case of the use of the “art of combinations”, which is today the hallmark of the brand. From that moment on, rubber is not only one of Hublot’s favorite materials, but also one of the symbols of its modern approach to watchmaking.

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