AS UNIQUE AS YOU
Customization is reaching a new level with the new Lens dial. From photos from your personal gallery to NFT, put any image on the background. Static and animated images of non-interchangeable tokens will be displayed on the display.

IDEAL FOR NFT OWNERS
For the first time, you can display your collectible virtual artworks with verified proof of ownership on the watch face. Transfer your NFT to the Lens dial with high image accuracy in three exclusive variations of time display placement.
The world is changing fast. And much of this is due to the rapid development of the Internet. From Web3 to blockchain, from NFT to cryptocurrencies, there is a lot to digest. As an avant-garde, innovative brand, TAG Heuer is here to help fans watch as they stay informed about our changing world. We strive to create a unique, exclusive experience that captures the zeitgeist. That’s why TAG Heuer is taking another bold step into the Web3 world shortly after entering the cryptocurrency space in the United States. We are introducing an NFT viewer for customers to showcase their collection of digital assets with verified proof of ownership on their TAG Heuer Connected watches. But before we explain what that means and how it works, let’s take a moment and get back to the basics.
SO, WHAT ARE NON-EXCHANGEABLE TOKENS?
The jargon surrounding non-fungible tokens (NFTs) can be confusing and sometimes intimidating. But don’t worry, you don’t have to be an expert in blockchain technology to understand NFT. These tokens are based on the economic concept of compatibility or the possibility of substitution or replacement by another identical element. Currency, oil, and gold are tangible assets. Non-interchangeable digital assets are unique goods that have no interchangeable value.
NFT is a term used to describe a unique digital asset whose ownership is tracked on a blockchain such as Ethereum. Assets that can be represented as NFTs range from digital collectibles and works of art, items that exist in virtual worlds, to claims to physical assets such as clothing items or real estate. In the coming years, NFTs can be used to unlock new use cases that have become possible only thanks to blockchain and cryptocurrency. It’s a brave new world.
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