As part of the “Hublot Loves Art” initiative, launched 10 years ago, Hublot collaborates with talented contemporary artists and designers and creates completely innovative collectible watches with them. Samuel Ross became the new creator who continued this baton.
Creative director, artist, director and fashion designer, 30-year-old Samuel Ross has already managed to work with many fashion houses and creative organizations, launch his own brand of men’s sportswear A-Cold-Wall* and his design studio SR_A. In 2019, Ross was awarded the prestigious Hublot Design Prize, and a year later he was announced as the official brand ambassador and created a minimalist granite and steel sculpture that reflected 40 years of Hublot history.
Samuel Ross is one of the people who identify trends. His meeting with Hublot took place in 2019, when he was awarded the prize Hublot Design Prize.
His creations are equally aesthetic and functional. He creates simple and amazing things. His professional destiny is unique, and his success is rapid. Samuel Ross’s work is not associated with any particular field or means of self-expression, he is fruitful in all directions. We share his interest in materials, technology, and innovation. Like all friends and brand ambassadors, Samuel helps us present Hublot from a variety of angles. The forms of self-expression change, while the spirit remains unchanged.

The Hublot brand is associated with bold innovative solutions, timeless synthesis of tradition and innovation, as well as page-less potential in creating new materials. This collaboration clearly demonstrates our approach to creativity and decision-making based on promptness, efficiency and accuracy. The history of Hublot’s concise and restrained design is represented in my sculpture through a monochrome color palette, a bright touch and a juxtaposition of enlarged elements.
Samuel Ross
- A. Lange & Söhne
- Audemars Piguet
- Bovet
- Breguet
- Breitling
- Bvlgari
- Cartier
- Chanel
- Chopard
- Damiani
- De Bethune
- De Grisogono
- Diamond
- Frederique Constant
- Gerald Genta
- Girard-Perregaux
- Greubel
- Hublot
- IWC
- Jacob & Co.
- Jaeger-LeCoultre
- Louis Moinet
- Omega
- Panerai
- Parmigiani
- Patek Philippe
- Piaget
- Richard Mille
- Roger Dubuis
- Rolex
- TAG Heuer
- Ulysse Nardin
- Vacheron Constantin
- Van Cleef & Arpels
- Zenith
- Обзоры




